A Green LifecycleHealthier cities begin with sustainable mobility. That’s why we focus on a green lifecycle—measuring, avoiding and reducing, and offsetting—to turn our vision into a reality.
Measuring Our Climate ImpactIn order to accurately measure our emissions, we worked with CEA Consulting and an independent consultant from the National Renewable Energy Laboratory to track the total environmental impact of our scooters from manufacturing to end-of-life.We then compared the estimates from our life-cycle analysis against those of a similar independent exercise conducted by the International Transport Forum.Our LCA calculations were broken down into two emissions components:
- The greenhouse gases associated with manufacturing, shipping, picking-up, dropping off and recycling Bird Canada's vehicles
- The total direct energy (in megawatt hours) used to charge our fleet globally
Avoiding and reducing our emissionsWe focus on avoiding emissions to start, and reduce our emissions where unavoidable.
Displacing car tripsBy helping communities build sustainable transportation habits, we are reducing the amount of carbon emissions and traffic congestion across the globe.
Using our data to inform sustainable infrastructureWe analyze our data to understand how and where people use Bird Canada's to get around and use these insights to advocate for protected bike lane infrastructure to make sustainable transportation safer for everyone